No mall rats here! Shop by neighborhood, style or budget.

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In true Oakland fashion, shopping in The Town is always original. Ambitious entrepreneurs are creating pop-up shopping neighborhoods and artisan alleys full of locally made products. Looking for something a little more classic? Rockridge and Piedmont Avenue are home to some of the best vintage digs in the area. Along Temescal Alley, Bohemian boutiques ranging from horticulture havens to Southwestern jewelry designers are creating a national buzz. Oakland even has a few national retailers in the mix to round things out.